We pulled usage data across our 30 most-visited calculators to understand how readers actually use consumer finance tools. Findings, caveats, and raw counts inside.
Top three tools
Mortgage, compound interest, and percentage calculators dominate total sessions by a wide margin. The other twenty-seven tools together make up less than half of total traffic.
Session length tells a different story
Median time on the mortgage calculator is almost three times the site-wide average, which suggests people really do sit with the numbers when the stakes are high.